maybe you need a real website and you don't know who to trust to build it. maybe you're using ai to make things, and what comes out is fine, kind of. it works, kind of. but you wouldn't put your name on it, and you can't say exactly why.
either way, the missing piece is the same. someone who can look at a thing and tell what's wrong with it, then build the version that's right.
in two to four weeks, a working thing, built and handed to you. fixed scope, fixed price, no open-ended retainer.
every example here is something i built and own. the site you're reading is one of them.
one good page
for someone who has nothing yet, and needs one real page that looks like they know what they're doing.
$900
founding rate: $600
~1 week to build
see a single page i built →most common
real website
one page becomes a whole site: many pages, one design system, a part you keep alive yourself.
$2,800
founding rate: $1,800
~2–3 weeks once the design's locked
you're reading one. here's how i built it →
website + checkout
for selling a product, prints, or a service, or taking bookings. live on day one.
$4,500
founding rate: $3,000
~3–4 weeks
see one taking real payments →i'm taking my first 3 client projects at founding rates, in exchange for a testimonial and a case study i can show. i'd rather go deep on three than spread thin. when those three are filled, this rate closes. custom work runs at $125/hr.
not a website? tell me what you're trying to do.
a custom app, ai search over your own docs, an agent or automation that does a repeated job in your business, or ongoing work after a site ships. scoped on a call, or a monthly retainer at $2,500/mo for continued building, fixes, and new features once your site is live. this is where the ai work lives.
a template gives you a brochure. a custom build gives you software that runs your business.
a template can show things. a custom build can do things. here's what that actually buys you.
01
ai search or chat over your own content
answers pulled straight from your docs, your catalog, your knowledge. a website builder can't run ai on your private data at all.
02
the site actually does things
a quiz that scores people and tags them. automations. your other tools talking to each other. builders can show you a form. they can't run the logic behind it.
03
you own everything
the code, the data, the domain. no monthly platform rent, no getting stuck the day you want to grow.
04
real memberships and payments, your way
your tiers, your rules, stripe wired straight in. not the builder's rigid member area with a fee per head.
05
every link gets its own share image
each page auto-generates its own branded preview card. builders hand you one static image for the entire site.
proof, not promises. one deep, the rest quick.
a live, paid networking product i designed, directed, and built
the problem
likeu needed to match people to each other, and the whole product lived or died on those matches being good. a template was never going to do that. so i built it custom.
the stack, and why
under the hood it matches people to each other, runs memberships, and takes real payments. all of it owned by the product, not rented from a platform.
what my judgment caught
the ai's first ranking looked reasonable on the surface, but when i actually read the results it was surfacing the wrong matches, confidently. it optimized for the easy signal instead of the one that mattered. i caught it, corrected how the ranking weighed things, and checked it against real cases until the matches held up.
what shipped
a live, paid product you can go click: likeuapp.com. i direct the ai and read its output closely enough to catch what it gets wrong before your users do.
more, in brief
also built: art.ronoxia.com (a gallery you can buy from) · ronoxia.com and its family of sites · ai helpers that pass work to each other and run on their own · automations for dms, scheduling, and posting · moving a whole business onto faster, cheaper hosting.
i don't have a wall of client logos yet. what i have is this: everything above is mine. i built it, i ship it, i live with what breaks.
field note
averia, the type on this page, was made by averaging every font on its creator's computer.
that's the kind of call this whole site is built from. the type, the color, the roads i didn't take, and what i caught in the judgment pass. every decision, shown.
read the teardown →the baseline, not upsells. this is the floor.
01
understand the mess
you tell me what's stuck. i find the real problem, usually not the one you named first.
02
direct the ai to build it
i don't type one prompt and hope. i run ai as a system, pointed at the outcome, checked at every step.
03
the judgment pass
the part that matters. i read it closely and catch what's off, the answer that sounds fine but isn't, and fix it before you ever see it.
04
hand you something that ships
a working thing you can put your name on, plus what you need to run it.
the judgment pass, in one line
it works, kind of.
no. i ship the one that's actually right.
you don't have to choose between doing it all by hand and handing your business to a tool that doesn't know when it's wrong.
i have two b.s. degrees from ucla, in neuroscience and in computational and systems biology. not ai degrees. they're where i learned to look at a complex system and find the thing that's broken, which is what this work actually runs on.
everything on the tech side, i taught myself. i run all my own businesses on this stack.
design, code, ai. it's the same eye, pointed at different things.
maybe you need something built. maybe ai handed you something that isn't good enough. either way, that's the reason to be here.
prefer email? tell me what's stuck
i read every one. if it's something i can build, i come back with a scope and a price. no call funnel, no pressure.